"Stabilise the present, build the case for the future"

As COO, I needed a finance partner who could do two things at once: stabilise the present and build the case for the future. The Swedish Concept did both.

The work began with an accounting audit, so we knew our real position and could trust the numbers going forward. From there came a financial review of how the business had been run, which became a cost programme that changed our operations at a fundamental level. Gustav then built the financial business plan that gave us clear long-term goals, produced the investor memorandum, met investors alongside us and secured the financing we needed.

The part that outlasted the engagement was the operating rhythm he installed — business review processes, reconciliation routines, and an OKR and performance management structure that kept the company in control after he left. He was direct when it mattered, which is exactly what you want from a CFO. I'd work with The Swedish Concept again without hesitation."

— Shaan Archer, COO, Diet Doctor